Welcome to Tracommy Pinboard. Business tips, insights in tourism and travel policies and developments in the online world.
Travel brands looking to maximize their search engine optimization strategy should focus on creating interactive content since it ranks higher than all other forms of content for URL ratings, social shares and referring domains.
That’s the primary takeaway from a report by London-based content marketing agency Kaizen based on its analysis of 2,000 pieces of content from travel brands including Expedia, Skyscanner, Marriott International, Delta Airlines, TUI and more.
The agency analyzed articles, infographics, interactive tools and guides, videos and influencer-written posts to determine what makes a given piece of content successful in terms of SEO statistics.
“Interactive is the strongest form of content for SEO purposes,” says Jess Lang, marketing executive at Kaizen.
“The reason for this is it had such a high level of referring domains. It was so liked that so many different websites would link back to the content or feature the content in their own websites. It also performed way better for social shares than any of the other types of content.”
On average, a piece of interactive content was shared more than 4,000 times – whereas content produced by an influencer was only shared about 150 times.
Source: Phocuswire.com / Read full article written by Mitra Sorrells
Twitter Tip: Make use of Twitter Moments!
Since October 2016 the “Twitter Moments” application is available. What is that? We also did not pay attention to this new feature following the daily routine and “tweet business”. But stop, yes, “Twitter Moments” could be really a good feature to help you to get more attention in “Twitterland”.
“Twitter Moments” are curated tweets of your own or others around a particular theme you can use and create by yourself to enhance your Twitter Marketing.
Going trough a blog post that we received by SocialQuant we are quite convinced to test that and the same we recommend to you. Who comes out first? Well, get the details of how to set up the action.
A message to our fellow Destination Management Organisations
You may still remember the “good old” times in tourism when tour operators sold holidays, the tourists travelled to the destinations and the destination management organisations (DMOs or DMCs) took care of the rest of the trip up from and back to the airport.?
What went wrong and what could be a good answer to survive as a DMO?
Well, we certainly are recommending to join TRACOMMY where you may find new business partners and could develop concepts to “fight back” with the help of our experts of the advisory board.
We could also recommend to start outbound travel in order to balance your loss in inbound.Which might not be a suitable workaround in every destination.
However, to get first ideas in order to check your business scenario and to eventually re-think your business policies before it might be to late, read the interesting blog article by Paul Richer, Senior Partner at Genesys.net. The good news is: there are ways out!
Expand your visibility in the internet by our “tourism radar” !
Check out if you are regularly mentioned with your twitter tweets in our tourism radar news service. Edited daily. There might be two reasons why you don’t find yourself in our First, you might not post regularly on twitter and as such you need to post more in order to achieve more relevance by serach engines or second, we simply did overlook to integrate your account. Anyhow, just drop us a line if you can’t find any of your twitter postings in tourism radar: service (at) tracommy.com. Or use our contact form.
Google started to display autoplay videos in organic search results !
These video previews should serve to indicate to a user if a click is worth or not. On mobile devices if they are connected to a WiFi network. Let’s see how the user acceptance develops.
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