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Top Webinars Travel & Tourism

We are pleased to present you our staff picked Top Webinars Travel & Tourism. Our Webinars in Travel & Tourism are one of the best ways how you could learn online. Especially in travel and tourism. As a result you decide when and where to watch. You could use your PC or a mobile device. Hence, whenever your time allows, you could update your knowledge. Find our selection of webinars below.


Webinars Travel and Tourism

If Offices are empty – does Account based marketing still matter?

Account-based marketing ( ABM ), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.

As marketers adopted account-based marketing strategies over the last couple of years, they now find themselves in a state where their audiences are not physically in accounts. The impact of COVID-19 has impacted how marketers may target and engage their audiences. It’s also forced teams to revisit their ABM strategies.

Can ABM work in this new world or do we need new and creative ways to hit our KPIs?

BrightTALK’s CMO David Pitta and Marketing Programs Manager, Roma Patel are teaming up with ITSMA’s Senior VP of Consulting, Rob Leavitt, to report on key survey results and dig into ABM, the current landscape and what we can expect in the coming months.

Join us as we explore the impact on:

  • Account data sources as well as account targeting
  • Intent data and its relevance with an increasingly remote workforce
  • Personalization
  • Inbound vs. Outbound prospecting

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Recovery Trends in Travel (EMEA)

The Webinar covers

  • The impact of the crisis, on a global and regional scale
  • Maintaining business continuity — how airlines and agencies have navigated uncertainty and are driving confidence in travel
  • Trends emerging around recovery (domestic and international markets)
  • Data insights on search and booking patterns, traveler personas, and behaviors for the EMEA region
  • Building your recovery strategy and what capabilities you need for the coming months

Flipping the Narrative: Composing Tomorrow’s Destination Strategy

This Webinar we took from “Bright Talk”.
Interesting for Destination Marketing Organisations and Destination Management Companies.
Speakers: Jason Hunter, Alban Eral, Ian Rolle

Introduction:
The Blue Ocean Strategy is a marketing theory and the title of a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. The book presents analytical frameworks and tools to foster an organization’s ability to systematically create and capture “blue oceans”- unexplored new market areas. Expanded editions of the book were published in 2015 and 2017 .

If there is one word that describes travel, it is freedom. This story changed with the global quarantine. Control and constraint has defined our lives for the past three months. How can we move from being put into a corner to turning a new corner in strategic insight in travel?
In this panel discussion we will reflect on how Blue Ocean Strategy was and is used to create innovative travel & tourism offerings and explore how to apply these proven and practical frameworks and methodologies to create the next generation of travel.

Duration approx 60 min. Registration required.

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Technology Opportunities for Travel and Tourism in a Post-Viral World

This Webinar we took from “Bright Talk”.
Speakers: Joel Brandon-Bravo, Jean-Noel Lau Keng Lun and Robert Gray
Moderator: Paul Richer from Genesys who also serves as a member of our
Business Advisory Board

One thing is for sure, no one is thinking that the world will return to how it was pre- the Coronavirus pandemic. There will be a ‘new-normal’. We don’t yet know what form this will take but with ongoing social distancing and many people having lost their jobs, travel and tourism will suffer at least as much as any other industry. There will be a significant reduction in the number of people who are prepared to or can afford to travel. Thus, it will be vital for travel and tourism players to harness latest developments in technology to both operate at maximum efficiency and attract those customers that are willing and able to travel. Next generation technologies such as Artificial Intelligence, Chatbots, Voice Search and the Internet of Things will all have a role to play.

Duration approx 60 min. Registration required.

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Flip the Switch: Marketing budgets during the pandemic

This Webinar we took from “Bright Talk” .
Speakers: Paul Gilhooly (BrightTALK), Chris Bagnall (Transmission), Kirsten Cox (VMware), Jess Bahr (NS1)

The uncertainty of our changing landscape has created a ripple effect of challenges B2B marketers have never seen before. The impact of the pandemic has forced businesses to replan budgets, slow down on purchasing decisions, cancel product subscriptions and optimize platforms and tools that continue to provide solutions and value during these unprecedented times.

In response, marketing departments are having to evolve and operate in new ways and this Talk will provide insight to how senior marketers are adapting and managing budgets to ensure their brand, messaging and go-to-market strategy still delivers for their business.

Topics will include:
  • Pre and during COVID-19 – How priorities/strategies been impacted and/or changed.
  • How targets and expectations have shifted
  • What opportunities exist during these times
  • SoV>SoM and what past recessions have taught us
  • The impact on messaging and tactics
  • Post COVID-19 predictions on how the buyer and B2B landscape will change going forward

Duration approx 60 min. Registration required.

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The future of loyalty in tourism: What are we learning from the COVID-19 crisis?

This Webinar we took from “Bright Talk” .
Speakers: Paul Richer (Genesys) , Petya Milkova (Wirecard), Kelly Cookes (Advantage Travel Partnership) and Maksim Izmaylov (Winding Tree)


While the effects of the COVID-19 pandemic remain unknown, we must plan for the recovery and share experiences, cross-segment, throughout the travel industry. In the meantime we adapt to new organisational and cultural realities and leverage technologies that help us to foster and maintain customer loyalty.
Topics will include the following aspects in particular in view of how the application of available technologies can drive passenger movement more quickly when it returns post-Covid.

  • Loyalty
  • Payments credits & refunds
  • Cyber-security and distribution

Duration approx. 60 Min / Registration required.

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Brand Building and Social Communication in a Time of Crisis

This is an interesting Webinar prepared and performed by Nick Martin and James Mulvey at “Hootsuite”. “Hootsuite” is a social media platform which we are using at Tracommy.

The COVID-19 pandemic changed the way we work, shop, and connect. So what’s next? How should you move forward when there’s no precedent or map to guide you?

Join the both experts in this replay, showing how to continue building your brand and proving the value of social marketing in less-than-perfect circumstances. You will learn:

  • How to adjust with your social strategy and tactics in the coming months.
  • Practical tips for running social ads and dealing with hostile customers.
  • New ways to prove value to leadership during these challenging economic times.

Duration approx. 30 Min. / Registration required

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The New Marketing Playbook in the New Normal

Presented by World Travel Market. Hear about the latest Marketing trends from the first ever global conversation. Learn from “Beautiful Destinations” a digital tourism think tank. Based on experience and business practise with global travel consumers. Cutting all the data and telling the travel industry what they’re really thinking.

  • Ideas of what platforms to use to transport your message
  • Be consistent in your marketing messages in a contant flow
  • Includes Q&A from travel professionals

Duration approx 60 Minutes / Registration required.

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Traveler Sentiment in the age of Covid-19

Another highlight of our series webinars in travel & tourism! Phocuswright surveyed travelers from the U.S., the U.K., France and Germany to understand traveler sentiment during the coronavirus pandemic and early indicators on travel intent post-pandemic. The survey included questions about how travelers’ plans have been impacted, their satisfaction with companies when changing their travel plans, considerations for future travel, and more.

On April 23, Phocuswright presented the full findings and insights into the implications for the global travel industry.

In the video presentation above, you will:

  • Understand how travel plans changed in response to COVID-19
  • Discover why travelers made the changes
  • Know the outlook and optimism travelers have for recovery
  • See the confidence travelers have in their government’s travel restrictions
  • and more

Duration approx 30 Minutes / Registration required

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The African Tourism Approach to Covid-19

Watch the recording of this great virtual conference which was held cross-borders.
Hear about the interesting findings what the Corona Virus could mean for the tourism industry after the crises. From “Find the correct reset button” to ” Thinking about the roots of tourism where we came from”. And why we should stress more on sustainability vs. “profit first” thinking. This is in particular an imperative following the principle of including the local communities in sustainable tourism activities. Believe it or not: the world of travel and tourism will not be the same in post-Corona times.

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Duration approx 1 hour / No registration required.


How to make the social Bank- about better “sales pitching”
(by Lately)

An entertaining interview between Kate Bradley Chernis of Lately and Barbara Giamanco.
Raising interesting points of  “DOS and DON`TS” in the initial sales process. Great to recall for sales pros. And also great to learn for the less “hardcore trained” saleswomen and guys. What works and what you better don´t do in your sales approach to (new) customers. Being it on social media, using emails or over the phone.

Barbara Giamanco is a women in sales advocate/badass, helping companies attract more women in their sales ranks and advancing them into leadership roles. She’s also host of the podcast Conversations with Women in Sales – the only podcast dedicated to women in selling – and author of The New Handshake, the FIRST book written about social selling. Barbara is known globally as a top influential leader, speaker, blogger and expert in sales, leadership, social/digital selling and marketing and business by Top Sales World, LinkedIn and elsewhere.

Some Topics of this webinar:

  • Get your introduction right
  • Use personalisation of messages the intelligent way
  • How to connect clever on LinkedIn

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Duration approx 35 Min. No registration required.


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