Phocus Wire Webinar
The role of social media content across the travel buyer journey
Your visitors love sharing their experiences on social media. And lucky for you, the visuals
they share are the most powerful marketing tools at your disposal.
In the webinar you might learn how to make the most out of this user generated content!
- Curate the best user generated content (UGC) from across social media platforms
- Encourage your visitors to share more UGC
- Get the rights to that content so you can use it across your marketing channels
- Use UGC to drive bookings
- Combat overtourism with the help of UGC
Prox.lenght 60 Min. Registration is required.
As important part of our recommended travel and tourism seminars, we are offering regularly the participation in seminars and meetings with the Travel Technology Initiative (TTI) in London. Since the travel advisers community is associated with TTI, our members participate at a special discount!
TTI Summer Forum , London, Thursday 13 June 2019 (10.00-13.00 hrs)
Pro-active customer engagement is one of the critical success factors propelling business profitability.
It is a well known marketing fact that it can cost many times more to win a new customer rather than keep an existing customer repeatedly purchasing your products. Yet, in today’s digital world customers have become increasingly fickle and disloyal. Moreover, the entire online environment tends to be impersonal and does not naturally lend itself to building close one to one relationships.
In fact, opportunities for meaningful customer engagement in the digital world are many and varied. From the first time a potential customer hits your website through the many years of a customer’s entire life cycle with your organisation there are ongoing potential touchpoints that, if well managed, can strengthen the bonds between your customers and your brand.
This might include personalising website content, providing engaging social media, sending relevant email communications, requesting customer feedback and more.
Hands-On with Customer Engagement, TTI’’s Summer Forum, aims to cover some of the practicalities and methodologies you can use to build better relationships with your customers, keeping them engaged with your business rather than your competitors’.
TTI has lined up a team of expert speakers who, from their own hard won experience, will tell you about the customer engagement techniques that they know from really work.
If you are at all interested in better engaging with your customers, TTI’s Summer Forum is a must attend event. Come along and learn how to be Hands-On with Customer Engagement.
- John Lee, Co Founder, Culturemee
- Katy Howell, CEO, Immediate Future
- Paul Stephen, CEO, Sagittarius
- TTI members – 2 free delegates
(Additional TTI member delegates and Unicorn licence holders £25 + VAT)
- AAC / AITO / ADVANTAGE / BETA / ETOA / GTMC / IFITT / OpenTravel / RMAPI / Tracommy members £55 + VAT
- Others £95 + VAT
- Apply for a “wild card” – free pass – using our contact form
Holiday Inn London – Kensington Forum
97 Cromwell Road, London SW7 4DN
nearest underground: Gloucester Road
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