Axel Koster interview about hospitality recruitment was taken in 2017. All rights reserved by tracommy, the travel advisers community.
How important is social media for you in recruitment?
Social media is a crucial tool not just for recruitment. Certainly for every business in the modern day. In all cases, SM is a tool and watchful aspect for branding, marketing and also sales. Over all every business would like to be ahead of competitors in their own field.
Campaigns on sites such as Twitter, YouTube, Instagram or FB will increase awareness of your brand & services. Furthermore, combined with a strategic approach to your followers SM campaigns can highly increase sales and business channels.
We do advertise open positions on international & local job boards also using YouTube. Here we post a simple video message which then gets distributed to several SM platforms.
For any companies or individuals who are missing out on Social Media or branding prospects, I highly suggest engaging a SM mentor to your business who can clearly display a history of achievements.
Would you recommend to young professionals to enter the hospitality industry as a promising career?
My answer is a full-hearted Yes. As long one is aware that they are very often subject to long working hours and involved with frequent travel. The hospitality industry is known for its diversity which offers endless exciting opportunities for individuals who like to travel. Besides it offers a great way to experience different cultures and people. There are many different fields in the hospitality industry and it is important that you narrow your ambitions in the beginning to ensure a clear career path ahead.
How great are the chances for somebody coming from the travel industry to be accepted in the hospitality sector?
The travel industry is often seen as a different part to the hospitality industry and therefore seen as a challenge for people to move. Sales & marketing professional are the exception to the rule. However, the market segments are often in alliance with the hotel or resort requirements.
Information: Axel Koster interview about hospitality recruitment
Axel Koster is Chief Strategy Officer Recruitment, Digital Marketing and Alliance Program at Manhattan Group based in Melbourne, Australia. Offers are regularly posted in our Tourism Radar news channel. Published daily.
Axel is also a member of the Tracommy advisory board – our unique service offer to community members. Check the details and consult to enhance your brands digital value from one of the best!